About Us

Sakar International, Inc. provides products that enhance lives. With a rich heritage of innovation since 1977, Sakar has developed a global presence by consistently evolving and growing into new categories and divisions.

Sakar licenses over forty major entertainment and lifestyle brands across the breadth of our product catalog to continue to bring consumers the products they want at an affordable price.

Our diverse product portfolio includes: digital cameras, drones, audio products, youth electronics, skateboards, scooters and youth ride-ons, beauty tools, smartphone and computer accessories. Our newest divisions, Vivitar Laboratories offers health and wellness products including massagers, blood pressure monitors and nonprescription drugs, and our Sporting Goods Division includes pickleball equipment, youth sports equipment, and inflatables.

Sakar is headquartered in Edison, New Jersey, with showrooms in NYC, Arkansas, Minneapolis and Florida and additional offices in Canada, Latin America, Australia, Hong Kong and China.