The ‘Blue Blur’ Spins into the Wheeled Goods Category, Bringing Fans All-New Vehicles to Go Fast
EDISON, NJ – (October 21, 2021) – Sakar International and SEGA of America, Inc. have today announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with Sonic the Hedgehog, as part of the iconic video game character’s 30th anniversary.
This Fall, Sonic fans can speed into action and adventure just like Sonic with hoverboards, scooters (manual and electric), four-wheel ride-ons and skateboards (manual and electric) all inspired by the beloved hedgehog. Additionally, Sonic-themed helmets and other protective gear will be available for purchase, in order to keep fans safe, whether they’re racing down the street or fighting Sonic’s arch-nemesis, Doctor Eggman.
“Sakar International is looking forward to helping SEGA celebrate Sonic’s 30th anniversary with products that allow young fans to be active and expand their imaginations,” said Ralph Sasson, COO at Sakar. “Sonic is one of the most iconic gaming franchises and we’re excited to bring these products to an entirely new generation of fans.”
To further celebrate Sonic’s landmark anniversary, Sakar will create a variety of Sonic-inspired video game accessories and youth electronics including speakers, headsets, keyboards, mouse pads, charging stations, gaming furniture, walkie talkies, box kits, telescopes, binoculars, role-play electronic kits, wearable VR goggles, alarm clock radios, microphones, and karaoke machines, among other consumer goods.
Sonic the Hedgehog-themed wheeled goods and accessories will begin racing into Walmart and other retailers across the U.S. this holiday season.
About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including wheeled goods, youth electronics, digital and action cameras, audio, and mobile accessories, karaoke machines, musical instruments and health, wellness and grooming accessories. Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in Canada, Latin America, Australia, Hong Kong, and China. For more information, visit www.sakar.com.
About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America’s Web site is located at www.sega.com.
SAKAR MEDIA CONTACT:
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Sega of America