ELLE BRAND, the legendary lifestyle label, is proud to announce the launch of three new product ranges: Elle Beauty, Elle Mobile Accessories, and Elle Audio Accessories. The brand has long been reflective of the Parisian lifestyle, an amalgam of chic style, forward-thinking design, and a sense of playfulness, and these three new categories are no exception. Products will be manufactured by licensee Sakar, and are available throughout the US online now: www.techbyelle.com.
The expansion into this sphere of business expands ELLE BRAND’s existing portfolio of accessible, lifestyle-conscious merchandise at highly affordable price points. The company already produces a range of merchandise in verticals including clothing/fashion, home accessories, furniture, and more. Broadening into the tech sector makes perfect sense for the iconic ELLE label. The ELLE consumer is internationally-minded with the highest expectations for tech products and electronics that are stylish, intuitive, and ultimately, get the job done. ELLE is poised to assemble the designers, innovators, and product manufacturing team at Sakar in order to achieve this objective and continue to delight new and existing fans of the formidable brand.
Each category — Beauty, Mobile Accessories, and Audio Accessories — is composed of a number of unique products.
The Beauty line encompasses beauty tools like a cordless flat iron, two different ceramic curling irons, a powered makeup brush, and electronic foot file, powered facial cleanser tool, and more. The 13 products in the collection range from $29.99 to $59.99.
The Mobile Accessories line includes several high-capacity power banks to keep the ELLE consumer who is on the go from dealing with the curse of the dying battery. For ELLE BRAND fans, life is in constant motion, with flights, business meetings, and evenings on the town; a failed battery is not an option, so this collection is here to help. What’s more, the line also includes two glamorous glitter or rose gold lightning cables for charging compatible devices such as the iPhone, and a convenient cell phone ring and hook. Products range from $14.99 to $24.99
The Audio Accessories line takes the party wherever ELLE consumers are, with multiple over-the-head and in-ear headphones/Bluetooth earbuds, all designed with style in mind, and a Bluetooth speaker mirror. Yes, this two-in-one product is both a swiveling makeup mirror illuminated by 20 LED lights and 10x magnification, and a rechargeable speaker with up to six hours of music play time. The mirror will also hold users’ phones as they do their makeup, making it the perfect choice for vloggers doing makeup tutorials. Getting ready for work in the morning or going out for an evening with friends has never been so upbeat. Products in this collection range from $9.99 to $39.99.
All products in the range are designed with the ELLE Woman in mind. She is powerful, prepared, but has a free and unrestrained spirit that yearns for adventure.
Explore the new collections now at www.techbyelle.com.
For additional information or interview requests, contact:
Solenne Vervisch (firstname.lastname@example.org)
V.I.P.R. Agency | 347.515.0655
About Elle Brand:
The Elle brand is owned by the Lagardère Group based in France. Lagardère Active Enterprises is the dedicated business unit of the Lagardère Group, which runs the non-media Elle brand extension worldwide, in more than 80 countries. With eight offices worldwide (Paris, New York City, Tokyo, Seoul, Hong Kong, Shanghai, Bangkok and Taiwan), this business unit is in charge of the creation and management of licensing programs developed for Elle and its spin-offs (Elle Homme, Elle Sport, Elle Golf, Elle Décor, Elle Café, etc.). The products associated to these brands are developed through 150 licensing contracts and commercialized by 147 licensees at a local, regional or international level. The main categories are fashion and accessories, beauty, home and decoration, services (spa, café, etc), targeting women, men and kids.
About Sakar International:Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, beauty tools, karaoke machines and audio, tablet, camera, smartphone and computer accessories. Sakar is headquartered in Edison, New Jersey, with additional offices in Canada, Latin America, Australia, Hong Kong and China. For more information: www.sakar.com.