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| 6/2/2008 |
| Director of Licensing for Sakar International, Liza Abrams, went to Fox to discuss our exciting partnership with Crayola.
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| 1/30/2008 |
Sakar International, Inc. has been tapped by Sanrio, Inc. to produce a full range of Hello Kitty consumer electronics. Sakar will debut the collection at the 2008 International Toy Fair taking place February 17-20th, at booth 373 in the Javits Center in New York. Over the coming months, Sakar will be developing a comprehensive range of Hello Kitty electronics including digital, video, and web cameras; computer accessories, MP3/MP4 players; and a range of other products including youth electronics and toys. The full range is slated to hit shelves in early summer 2008 and will be marketed to kids, ‘tweens and teens. “Sakar feels particularly excited to be part of a multi-generational phenomenon that is Hello Kitty. Girls and women of all ages adore Hello Kitty and we are focused on creating several lines that appeal to different age groups. The market has been there and Sakar plans on giving the retailers and consumers the electronics they have been asking for, for years,” said Liza Abrams, Director of Licensing for Sakar International. “We’re extremely excited at this offering of electronics from Sakar Int’l,” say Andrea Sobel, Vice President of Marketing, Sanrio, Inc. “The marketplace feels targeted at men & boys much of the time & we’re thrilled to offer Hello Kitty fans a product offering targeted at girls of all ages.”
About SANRIO
SANRIO develops, distributes, and licenses a collection of gift, stationery, and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 60 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 200 SANRIO boutiques. For more information, please visit www.sanrio.com. |
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| 1/29/2008 |
Sakar International, Inc. announced today it will add a digital video camera and a line of flashlights to its range of Crayola consumer electronics for kids. The line of kids’ electronic products under the Crayola brand, aimed at Crayola’s core audience of children aged three to seven years old, is highly interactive and colorful, combining learning with fun and value. The line currently includes digital cameras and computer accessories. Products are available at mass retailers and electronics stores nationwide.
Digital Video Camera $69.99 – The new digital video camera has rubberized parts for easy handling, 1.5” color preview swivel screen, proprietary software for creating movies and adding special effects, a built-in microphone, and the ability to watch on TV directly with TV in/out. The camera is PC compatible, expandable SD slot, 300k Pixels and records audio on video.
Upgraded Digital Cameras $59.99 – The digital camera features a 2.1MP, SD memory slot can hold up to 2GB, 1.5” preview screen and new packaging which headlines camera specs.
Flashlight Tag $19.99 –These flashlights come in the shape of Crayola markers and are available in a multi-pack with instructions for playing flashlight tag. Flashlight tag is great for parties and camp!
Projection Flashlight $14.99 – This heavy-duty flashlight comes with clear plastic lenses and Crayola Pipsqueak markers to create images that will project onto any white surface.
Crank Flashlight $9.99 – Mini-crank flashlights come in several different color choices, does not rely on batteries, include a wrist strap for easy carrying and are well-suited for camping trips, camp or just catching fireflies!
"Sakar has captured the essence of the Crayola brand with these new products. The engaging software, that comes with the new video camera and digital camera allows children a creative outlet to share and heighten the moments that are important to them. Consumers will enjoy Sakar's new line of products; they positively enhanced childhood play with creative memories," said Kim Charles, Associate Manager of Licensing for Crayola. “We are excited to come out with another line of products that encourage creativity through the nontraditional category of electronics. Crayola continues to add a new and exciting dimension to our electronics beyond their original purpose,” said Liza Abrams, Director of Licensing
About Crayola
For more than 100 years, Crayola products have provided fun and imaginative ways for children to colorfully express themselves. With products like Crayola Color Explosion, mess-free Color Wonder, Erasable markers, Twistables and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that let them create the art of childhood. Crayola, with more than 1,100 employees, has major sales offices in the United States, Canada, Australia, and Mexico. The company operates distributorships in Europe, Asia, the Middle East, and other parts of the world. |
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| 12/17/2007 |
Sakar International, Inc. announced today that it has recently been granted the rights to design and develop a full range of consumer electronics for Marvel Entertainment’s Hulk and Iron Man movies. Sakar currently holds the license for Marvel’s The Amazing Spider-Man. Sakar will be debuting its Hulk and Iron Man consumer electronics collections to the trade at the International Toy Fair in February 2008. The collections will include digital cameras, flashlights, spy gear, CD players, MP3 players, and digital video cameras. Prices will range from $5.00 - $80.00. The product line is planned to launch at retail – from mass to specialty - to coincide with both movie release dates.
"The consumer electronics category is a major focus for Marvel’s licensing program, and we look forward to continuing our relationship with Sakar to create captivating product lines that will undoubtedly be a hit with Marvel fans," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “Sakar is excited to be continuing its relationship with Marvel after our success with Spider-Man. Youth electronics are a great match for these story lines and broadening our categories allows us to be even more creative with some of our product.“ Said Liza Abrams, Director of Licensing for Sakar.
Hulk and Iron Man movies: © 2008 MVL Film Finance LLC. Marvel, Iron Man, Hulk, Spider-Man and all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved. Super Hero is a co-owned registered trademark. |
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| 11/16/2007 |
Sakar International, Inc. announced today the introduction of a new range of ‘brain games’. The line will debut this January at the Consumer Electronics Show in Las Vegas. Visit booth #13544 to learn more! The ‘brain games’ include Brainiac! Number, Brainiac! Memory and Out of Order word puzzle game. The range is handheld and portable, making them the perfect on-the-go entertainment devises. The games will retail for an MSRP of $14.99 at mass retailers and electronic chains beginning winter/spring 2008 and are recommended for ages 5 and up.
Brainiac Numbers – MSRP $14.99, ages 5+
Train your brain! Comes equipped with nine different game groups designed to stimulate your brain! Features over 45,000 math skill puzzles and games! Includes dot matrix graphic LCD, realistic sound effects and bubble keys. Batteries included.
Brainiac Memory
Train your brain! Comes equipped with nine different game groups designed to boost intelligence! Features over 45,000 memory-strengthening exercises including sound recognition, pairing recognition and sequential numbers games! Includes dot matrix graphic LCD, realistic sound effects and bubble keys. Batteries included.
Out of Order – MSRP $14.99, ages 5+
Boost those brain cells with the ultimate in brain-teasers, word puzzles and sentence jumbles from Blockdot, Inc. Features fun and challenging games to sharpen your thinking! Comes equipped with built-in, beat-the-clock timer and color LCD. 2 AAA batteries included.
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| 11/15/2007 |
Sakar International, Inc., a 30-year old consumer electronics manufacturer, announced today the introduction of ‘Pink’, a brand new range of computer accessories for tween girls under its Girl Gear™ label. The line will debut in early 2008 at retail and will feature a full spectrum of computer accessories including gel mouse pad, webcam, headset, optical mouse, computer speaker system, and compact keyboard.
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Girl Gear™ Pink Daisy Gel Mouse Pad – SRP $14.99
Funky and fashionable mousepad offers the perfect balance of style and comfort with a tween friendly pattern and gel wrist support pad.
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Girl Gear™ Pink Daisy VGA Webcam – SRP $24.99
Digital VGA USB webcam with built-in microphone. Chat live on internet calls or on instant messages. Record videos for email. PC compatible.
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Girl Gear™ Pink Daisy Headset – SRP $14.99
Listen to music or chat with friends and family online. Flexible microphone and comfortable earpiece. PC compatible.
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Girl Gear™ Pink Daisy Faceplate Optical Mouse – SRP $19.99
Optical USB mouse. Scroll in every direction. Zoom control. Three fashionable faceplates to suit any style. PC & MAC compatible.
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Girl Gear™ Pink Daisy Speaker System – SRP $29.99
High quality sound for PCs, gaming systems, stereos, CD players, MP3 players and more. Runs on USB or conventional power.
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Girl Gear™ Pink Daisy Keyboard – SRP $29.99
Compact USB keyboard with spill resistant technology. Adds personality to any PC. Eleven multi-media hot keys for windows and internet shortcuts.
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